“67% of mobile visitors are unlikely to return to a site if they had trouble viewing on their mobile device”
Is this true?
Firstly, do you know what does going mobile means?
It means whether your webpages can be viewed easily on devices other than computers, for example: iPads, smartphones, tablets and similar mobile devices.
It basically means whether or not your webpage “wraps around” different screen sizes.
The majority of standard or “static content” webpages follow the same principle as a newspaper.
Each printed page is fixed.
Whereas a Blog is what you would call "dynamic content".
If the entire web-page doesn’t fill your computer screen, then scroll bars allow you to move around. This doesn’t mean a static webpage can’t be viewed on a mobile device. It just means there’s a lot more scrolling to do if the screen size is very small, a bit like reading a newspaper through a keyhole which can be frustrating for the visitor.
A mobile-ready webpage is set up more like a cork-board than a newspaper page.
If we took the cork-board example and made it half as wide, all we would need to do is to re-pin the individual notes and articles so that they fit the new size. In principle, that’s how a “mobile-ready” webpage works.
That's why a Blog, being dynamic content is so much more easy to read and engage visitors when on a mobile device.
Without getting too technical, you’ll notice that adding content to the page consists of “adding new rows” and also creating “elements”. Think of elements as the content pinned on the corkboard, not unlike post-it notes.
The Truth Behind Mobile-Ready Rhetoric.
The so-called statistic, “67% of mobile visitors are unlikely to return to a site if they had trouble” in my opinion is verging on the unethical.
Let’s face it, 100% of buyers would take their stuff back if they had trouble. Much the same applies to anything else. The implication of the sentence is that 67% of mobile visitors are unlikely to return to a non–mobile website.
Whilst I would agree it's partly true. It depends entirely on the type of website and with most websites being static it doesn't give the visitor a good experience.
Although many people do use smart phones and iPads to search the web, I suggest it’s when they have problems finding information like the opening hours or locations of restaurants, shops and retail outlets that triggers that statistic.
If they can’t find the information straight away then, yes, they might be inclined to go to the restaurant next door because their opening hours and location were clearly displayed on a mobile-ready webpage.
The bigger online trading sites such as Amazon and eBay are already set up to be mobile-friendly. So, should your website be restructured to be mobile-friendly?
What do YOU think?
We live in the information age and that is what people are looking for - valuable information. They don't want to spend time having to spend time searching several websites, they want information FAST!
Having to scroll about a large webpage because they decided to view it on a toy is less important than the content of the webpage they are reading.
Of course, if we can make life easier to read important content than that would be good. I think it’s still fair to say that if you’re going to do the Christmas shopping online you would most probably get serious and sit down in front of a proper computer.
The policy I currently adopt is that for public webpages I try to make life easier by using the ENV2 platform which is search engine and more mobile-friendly than a static page.
Many people, especially business woeners are now turning to Blogging to engage with their visitors to present themselves. The ones who are making this shift are really benefitting.
It is an investment in the future.
In the world of technology and communication even at a basic level anyone trying to generate leads should have a dynamic website.
Think about your audience and how to engage with them.
Without a doubt and exception, I advise all of my customers and clients to start a Blog or change from their existing website
It makes so much more sense.
It would be silly not to.
Find out more what Blogging can do for your business and how it can attract new customers at a cost of LESS than $1 a day for you to have a Blog up and running in less than 5 minutes...
Time to get on board..!!